Tim Hortons

Donut Packaging

Tim Hortons is well-known for their donuts. They are freshly baked in small batches throughout the day. Available by the dozen, half-dozen, or individually. I thought it would be appropriate to redesign the packaging box for Tim Hortons donuts in order to better capture the colorfulness and whimsy of the brand's offerings. I created a custom typeface inspired by the glazed texture and bubbly shape of donuts. These letters combined with bold colors create a design system that captures the spirit of each flavour.